Attention,TargetShoppers: If you notice new wellness icons popping up in your grocery aisles,you might need some additional explanation. I saw them just yesterday,and while terms like "vegan,""organic,"and "gluten-free"seem pretty straightforward,I wondered what,exactly,the more ambiguous labels of "nutritious"and "responsible"meant.Here's your cheat sheet,according to Target.com:
A product that carries the USDA Organic Certification on-pack,thereby meeting the National Organic Program's definition of "Certified Organic"or "100% Certified Organic."
In order to qualify,there are two standards. A food must meet one of them.
- A single-ingredient food (whole,unprocessed) EXCLUDING sugar,flour and juice concentrates
2. A non-grain item,the first ingredient being one of the following: fruit,vegetable,dairy,nuts/seeds or protein and for a grain item,the first ingredient must be a whole-grain – AND – total fat must be less than 10% of the daily requirement,and less than 30% of the dish's value. Fat also must be less than 10% saturated. Sugar must be less than 25% of calories,sodium must be less than 480mg for individual foods and 600mg for a meal/main dish.
A product that has an independent third-party certification,or it carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
A product that has an unqualified independent third-party certification,or it carries an on-pack marketing claim relating to the finished product being gluten-free.
A product that carries an unqualified independent,third-party certification or on-pack statement relating to the product being 100% vegan.
A product that carries an on-pack Whole Grain Council Stamp,or it has at least 8g of whole grains per serving.
A product that has an unqualified independent third-party certification related to the product being made in accordance with fair-trade principles in which fair prices are paid to producers in developing countries.
A product that has one or more of the following:
– An animal-welfare certification (e.g.Humane Bunny Certified,Humane Heartland Certified,Animal Welfare Approved).
– The product's seafood components must meet Target's Sustainable Seafood Policy.This includes being Wild Caught or Marine Stewardship Council certified.
– Roundtable on Sustainable Palm Oil (RSPO) certification or other sustainable palm oil statement or certification.